2015
CLIENT PETIT TRIBE ( London) – Brand/ Creative Direction
BRIEF To create from concept to launch a luxury childrenswear brand – global in appeal but African inspired. Working closely with Nigerian born entrepreneur Olatoun Jolaoso to creatively interpret and realise the brand strategically within the market, establish connections with industry influencers and creatively direct all aspects of its design and development.
TESTIMONIAL “Joanne is a whirl- wind of creative vision backed up with hard-nosed fashion business experience so I knew when I found her agency Yulan Creative it was the perfect match for my new brand. Since early 2013, I have worked very closely with her and her team on every aspect of developing my children’s wear brand Petit Tribe, and they have delivered beautifully, all creative, including all the bespoke prints, design and art direction. Over these years I’ve been as impressed by her professionalism and dedication as I have with the high-level introductions that were pivotal to getting my business launched. Highly recommended” Olatoun Jolaoso – Founder and CEO Petit Tribe
2014
CLIENT ME+EM (London) – Design Direction
BRIEF To create a comprehensive and co-ordinated range of womenswear with a new contemporary handwriting for the ME+EM brand. Working closely with owner Clare Hornby to grow the brand through new products and categories whilst reinforcing the brand design aesthetic.
TESTIMONIAL “Since working with Yulan Creative and specifically Joanne Jong we have been able to deliver our vision. Joanne has a unique ability to take a brief and turn it into something amazing whilst remaining true to the brand strategy and the commercial deliverables. We have gained immensely from her in depth knowledge of fabric, an amazing eye for colour, cut, detailing and beautiful taste and vision. Her enthusiasm and passion are infectious and combined with her design talent she’s a rare find ” Clare Hornby – Co-Founder and Owner – ME+EM
2013
CLIENT Four Seasons (London) – Design Consultancy
BRIEF – To design a range of outerwear for Four Seasons
TESTIMONIAL “Yulan Creative delivered the right level of newness that we were looking for that helped to move our brand forward whilst retaining our loyal customer base. Joanne is easy to work with, very professional and has considerable experience.We are pleased to have found this design resource” Ashley Meyer – Director Four Seasons
2012
CLIENT Graeme Black for Erdos 1436 (Beijing) – Design Consultancy
BRIEF Design Research fabric and yarn sourcing and design for this luxury collection
TESTIMONIAL ” Yulan Creative design consultancy led by Joanne Jong was employed to research, design and lend her expertise to Erdos 1436 cashmere knitwear collection. This luxury Chinese brand benefitted immensely from her unique in-depth knowledge of the fashion industry. On a personal level Joanne’s enthusiasm and positive energy made her a joy to work with – It was a great collaboration that helped the collection have depth and an informed point of view. I would recommend her to anyone looking for a thinking, listening expert in fashion ” Graeme Black – Creative Director ERDOS 1436- Beijing
2011
CLIENT Liberty London (London) – Design Consultancy
BRIEF To create a knitwear range for Liberty Womenswear
TESTIMONIAL “Joanne (YULAN CREATIVE) provided an excellent design consultancy working on the knitwear collection for Liberty London. Her deep knowledge of the fashion business, combined with design flair and professional expertise was instrumental in fulfilling the brief beautifully and on schedule” Kirstie Carey – Managing Director – Liberty Wholesale at Liberty Limited
2010
CLIENT The White Company (London) – Design Direction
BRIEF To create a comprehensive and co-ordinated range of womenswear with a new contemporary handwriting for The White Company brand.
TESTIMONIAL “Joanne is an excellent designer who is able to articulate the essence of a brand and deliver considered and understated design solutions. She has meticulous attention to detail and is skilled at working to a critical path ” Mark Winstanley – Creative Director